Privacy Policy

Last updated: 7 October 2026

This Privacy Policy explains how Ruhe Solutions Private Limited ("Ruhe", "we", "us", "our") collects, uses, shares and protects your personal data when you use our website www.ruheindia.com, the Ruhe mobile app, our WhatsApp and phone support, video-call shopping, and our experience centres (together, the "Platform").

We process personal data in line with the Digital Personal Data Protection Act, 2023 and the rules made under it, the Information Technology Act, 2000, and the Consumer Protection (E-Commerce) Rules, 2020. Where we rely on your consent, we ask for it clearly, for example through a checkbox or an "I agree" button, and you can withdraw it at any time. Otherwise, we use your data only for purposes the law allows, such as completing your order.

On this page

• 1. Personal data we collect
• 2. How we use your personal data
• 3. Who we share it with
• 4. Storage and transfer
• 5. How long we keep it
• 6. Cookies and tracking
• 7. Your rights
• 8. Security
• 9. Children
• 10. Third-party links
• 11. Changes to this Policy
• 12. Grievance Officer and contact
• 13. Governing law

1. Personal data we collect

Data you give us

• Name, mobile number, email address, and billing and delivery address.
• Account login details, and your date of birth and gender if you choose to add them.
• GSTIN and company name, if you ask for a GST invoice.
• Order, return, exchange, warranty and service-request details. This includes invoices, and the photos and videos you share of a product.
• Messages, calls, WhatsApp chats and video calls with our team. Calls and video-call shopping sessions may be recorded for quality, training and dispute resolution.
• Details you submit in our forms: dealer, project and consultation enquiries; plumber registration; job applications (CV, experience and expected salary); contests and offers.
• Reviews, ratings and photos you post about our products. These are public and can be seen by anyone who visits the Platform, so please do not include personal details in them.

Data collected automatically

• Device and browser type, IP address, operating system and app version.
• Pages viewed, products searched, items added to cart, and the website that referred you.
• Approximate location from your IP address or pincode. Precise location only if you allow it, for example to find a nearby store or to set your delivery location.
• Cookies and similar technologies (see Section 6).
• In the Ruhe app, only the permissions you allow: location (to find a store or set your delivery address), camera and photos (to upload product photos and videos), and notifications (for order and service updates). You can turn these off in your phone settings.

Data from other sources

• Order and delivery details when you buy Ruhe products on marketplaces or from our dealers and stores, where needed for warranty, installation or service.
• Information from advertising and social media platforms about how you interacted with our ads.

Payment data

Payments are handled by our payment and checkout partners. We do not store your full card number, CVV, UPI PIN or net-banking password.

2. How we use your personal data

• To process orders, payments, delivery, cash-on-delivery verification, returns, refunds and exchanges.
• To register warranties, handle service requests, and arrange home installation and onsite repair.
• To create and manage your account and send order and service updates by SMS, email, WhatsApp or phone.
• To answer your questions, consultations and complaints.
• To send offers and product updates, if you have agreed to receive them. You can opt out at any time.
• To show you relevant ads on other websites and apps, and to measure how our ads perform.
• To improve our products, website and app, and to understand how customers use them.
• To prevent fraud and misuse, keep the Platform secure, and verify identity where needed.
• To meet legal, tax and accounting obligations, and to respond to lawful requests from authorities.

We use your personal data only for the purpose for which you gave it, or for purposes the law allows.

CVs and job applications are used only for hiring and are seen only by the people involved in it. We may also combine data into anonymous statistics that do not identify you, and use them to improve our business.

Calls, SMS and WhatsApp. When you share your mobile number with us, you agree that Ruhe and its service partners may call you or send you SMS and WhatsApp messages about your orders, service requests and enquiries, even if your number is registered on the National Do Not Call (DND) list. We send promotional messages only with your consent, and you can stop them at any time.

3. Who we share it with

We do not sell your personal data. We share it only as needed with:

• Service providers who work for us: payment and checkout partners, courier and logistics partners, cloud hosting and e-commerce platform providers, SMS, email and WhatsApp messaging providers, returns and review platforms, analytics and advertising partners, and customer-support tools.
• Ruhe technicians, installation partners and authorised dealers, so they can deliver, install or service your product, or follow up on your enquiry.
• Government and law enforcement, when the law requires it, or to protect our rights, customers or the public.
• A buyer or successor, if our business is merged, acquired or restructured. This Policy will continue to apply to your data.

Our partners may use your data only to provide their service to us, and must keep it confidential and secure.

4. Storage and transfer

Your data is stored on secure servers. Some of our service providers may store or process it outside India. Any such transfer follows Indian law, including any restrictions notified by the Government of India.

5. How long we keep it

We keep personal data only as long as we need it for the purpose it was collected, or as long as the law requires. For example, we keep invoices and order records for the periods set by tax and accounting laws, warranty records for the warranty period, and call recordings for as long as needed to resolve queries and disputes. After that, we delete or anonymise the data.

6. Cookies and tracking

We use cookies, pixels and similar tools:

• Essential: to keep you logged in, remember your cart and keep the site secure.
• Analytics: to understand how visitors use the site and improve it.
• Advertising: to show you relevant Ruhe ads on other websites and social media, and to measure their results.

You can block or delete cookies in your browser settings. Some parts of the site, such as the cart and checkout, may not work without essential cookies.

7. Your rights

You have the right to:

• Get a summary of the personal data we hold about you and how we use it.
• Correct, complete or update your data.
• Ask us to delete your data, unless the law requires us to keep it.
• Withdraw your consent at any time. This does not affect what we did before you withdrew it. Some services, such as order delivery, may no longer be possible.
• Nominate another person to exercise these rights on your behalf in case of death or incapacity.
• Raise a grievance with us (see Section 12).

To use any of these rights, write to support@ruheindia.com. We may need to verify your identity first, and we will respond within 90 days. You can withdraw consent to marketing as easily as you gave it: use the unsubscribe link in our emails, tell us on WhatsApp, or write to us.

If you are not satisfied with how we handled your grievance, you can complain to the Data Protection Board of India through its online portal.

8. Security

We use reasonable technical and organisational safeguards, including encryption in transit and restricted access, to protect your data against loss, misuse and unauthorised access. No system is fully secure. If a data breach affects your personal data, we will inform you and the authorities as required by law.

9. Children

The Platform is meant for people aged 18 and above. We do not knowingly collect personal data from children without verifiable consent from a parent or guardian. If you believe a child has shared data with us, please contact us and we will delete it.

10. Third-party links

The Platform may link to other websites and apps, such as Google Maps, social media or marketplaces. Their privacy practices are their own, and we are not responsible for them. Please read their privacy policies.

11. Changes to this Policy

We may update this Policy from time to time. The latest version will always be on this page with the "Last updated" date. If we make significant changes, we will notify you by email, SMS or a notice on the Platform.

12. Grievance Officer and contact

If you have a question, request or complaint about your personal data or this Policy, please contact our Grievance Officer:

Birender Rothan
Grievance Officer, Ruhe Solutions Private Limited
702–703, 7th Floor, Aggarwal Corporate Heights, Netaji Subhash Place, Delhi 110034
Email: support@ruheindia.com
Phone / WhatsApp: +91 92059 93317 (Monday to Saturday, 10 AM to 6:30 PM, closed on public holidays)

We will acknowledge your complaint within 48 hours and resolve it within one month of receiving it.

13. Governing law

This Policy is governed by the laws of India. Disputes are subject to the exclusive jurisdiction of the courts in Delhi.